e-commerce - E-commerce success factors in 10 steps
e-commerce - E-commerce success factors in 10 steps After the wide spread of the Internet, and the prosperity of e-commerce, the search rate for the most important factors for the success of e-commerce increased, after changing the purchasing habits of consumers in the wake of the Corona crisis invading the world during the past years, and because achieving success in the e-commerce is not difficult, so we decided to answer all questions. The questions raised, and present all the factors and explain the methods of success in e-commerce, so follow the next few lines with us to know all the details.
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| e-commerce - E-commerce success factors in 10 steps |
What is e-commerce in simple words?
Before we go into mentioning the success factors of e-commerce, we must first get to know the concept of this trade. E-commerce is defined as a process of commercial exchange, buying, and selling of goods over the Internet, whether through websites dedicated to that, or through various social media sites, at any time and anywhere in the world via computers and mobile phones.
E-commerce success factors
There are a group of interdependent factors that work together to contribute to the success of e-commerce, and among the most important factors for the success of e-commerce, we find the following:
- Establishing a successful online store
- Interest in good marketing through social media sites
- Providing a copy of the mobile phone online store
- Interest in providing strong customer service
- Providing a return and exchange service for products on easy terms
- Provide free shipping service to customers
- Facilitate payment by providing several different payment methods
- Motivate new customers and reward loyal customers
- Pay attention to updating the store on a regular basis
- Interest in offering a variety of high-quality commodities at reasonable prices
Another source suggests that the most crucial factor in the success of your e-commerce business is the quality of the products you are selling. According to, three important factors for long-term e-commerce success are product, audience, and value proposition.
Finally, suggests that user experience (UX) is one of the most important factors in your e-commerce business success. 90% of users won’t return to your site if they have a bad experience.
Establishing a successful online store
Establishing a successful online store: Establishing your online store professionally is the first factor in the success of e-commerce, as you need to create a store through which you can display the goods and products that you sell, or display the services that you will provide. In order for your online store to attract many customers, it must leave a distinct impression on them first, and therefore some points must be taken into account when designing the online store, which we explain in the following points:
- The interface of the online store should be attractive and interesting, explaining the information in an attractive way, but it should not be crowded with details.
- The store supports at least two languages.
- That shopping is done easily through the departments of the store.
In order to ensure that your online store is established correctly, it is necessary to seek the help of experts in establishing websites, in order to ensure that your store is established professionally and distinctly, so if you want to design a website for your business, we advise you to seek the help of a company specialized in designing websites and electronic stores such as Authority Era, which has been able to prove its success in web design over the past 8 years.
Interest in good marketing through social media sites
Successful marketing is one of the most important factors for the success of e-commerce, especially after social networking sites were able to prove their strength in attracting customers. Successful, you must ensure that marketing includes the following areas:
- Content marketing.
- Video marketing.
- Email marketing.
- Search engine marketing.
It is also what Authority Era can offer you, taking into account the appearance of your site on the first pages of search engines, and you can learn about the details of their work through this link.
Providing a copy of the mobile phone online store
Because the use of the mobile phone is carried out on a daily basis by users at all times, whether during transportation, or in leisure time, the number of online shoppers via the phone has increased, and therefore it is necessary to provide a copy of your online store for mobile phones because this is an essential factor One of the success factors of e-commerce.
International electronic stores have been interested in launching copies on mobile devices Amazon, Jumia, and others, and this was one of the most important reasons for the success of these stores and the increase in the number of users and shoppers through them.
Interest in providing strong customer service
Perhaps one of the most important factors for the success of e-commerce is the provision of good customer service. Therefore, if you want to establish a successful online store, you should pay attention to providing the following specifications mentioned by the store's customer service team:
- It operates 24 hours a day, 7 days a week.
- The customer service representative should have the ability to respond quickly to customer requests and be able to answer all their inquiries.
- The customer service team attaches great importance to customer complaints and suggestions and strives to solve customer problems as soon as possible.
- The customer service team must pay constant attention to surveying customers about the level of service provided by the store.
Those working in the field of e-commerce have noticed that there is a direct correlation between the strength of customer service and the success of the online store.
Providing a return and exchange service for products on easy terms
Another important factor in the success of e-commerce is that the customer feels free and reassured when shopping, and knows that he can return the products he has purchased when he finds them unsuitable.
If you want to establish a successful online store that attracts a large segment of shoppers, you must assure the customer that he can return and exchange, but you must ensure that conditions and controls for exchange and return are established so that the store's profits are not affected.
Provide free shipping service to customers
Providing a free shipping service may seem cumbersome to e-store owners, but in return, it will greatly contribute to the success of your e-commerce and increase the number of shoppers through your store.
You can follow the example of major online stores that offer free shipping for products when they exceed a certain amount because consumers love such offers and their demand for them increases.
Facilitate payment by providing several different payment methods
When the customer decides to shop through the electronic stores, he wonders how he can pay for the products that he obtained, so the more payment methods available to the customer, the more that customer is motivated to buy, so providing multiple payment options is one of the reasons.
One of the most famous factors for the success of e-commerce, if you want to establish a strong online store, you must provide several payment options such as payment upon receipt, payment through credit cards, or payment via PayPal, then clarify the payment methods on the home page of your online store in order to attract more number of shoppers.
Motivate new customers and reward loyal customers
In order to attract more customers, you must choose an innovative way to motivate new customers, such as providing additional discounts for them or providing a free shipping service on the first order, and other offers that motivate new customers to shop through your online store, and in order to ensure that customers visit your store again, you must Rewarding loyal customers by communicating with them continuously, informing them of the latest offers and discounts, and providing them with discount coupons.
You should not lose sight of the fact that attracting more new customers and ensuring the loyalty of existing customers is one of the most famous factors for the success of e-commerce.
Pay attention to updating the store on a regular basis
In order to ensure the success of the online store, attention must be paid to updating the store's home page, displaying modern products, and displaying the discounts offered by the store. The store's advertising content on social media must also be updated.
That’s a great point! Updating your store on a regular basis can help keep your customers engaged and interested in your products. It can also help you stay ahead of the competition by offering new and exciting products.
Interest in offering a variety of high-quality commodities at reasonable prices
In order to ensure that the largest number of shoppers are attracted to your online store, you must provide various goods and different products from many brands; In order for the customer to find everything he needs in one place, thus saving the customer more time and effort.
In order for the customer to be able to freely shop through the departments of the store and purchase all the products he needs, their prices must be cheap and suitable for him, while making sure to provide discount coupons and discounts to attract more customers, but beware that your interest in providing cheap goods leads you to neglect quality.
Therefore, if you are looking for the success of your store, you must combine appropriate prices and high quality to ensure that balance is achieved, which is one of the most important factors for the success of e-commerce.
In conclusion: we can say that despite the prosperity of e-commerce and the increase in competition in this field, the success factors of e-commerce are easy and simple.
